Collection: Alessandra Rich

Founded in 2009, Alessandra Rich has reset the concept of femininity for the contemporary woman. The Italian-born, London-based designer makes her maxi dresses and cocktail dresses from luxurious fabrics and incorporates many retro references, from 1940s-style pleats to ruffles and polka dots synonymous with the 1980s. The brand's distinctive aesthetic Modern, anti-trend and playful, it has established a loyal following among fashionistas, celebrities and women who look beyond stereotypes to dress for the occasion.