Collection: Fara Homidi

New York based makeup artist Fara Homidi is renowned for her impeccable technique and minimalist style of makeup. She has garnered worldwide acclaim for her work in top publications such as Vogue US, British Vogue, Self Service, Double Magazine, Pop Magazine, Re-edition and Another. Her artistry has also been seen on some of the most coveted runway shows and fashion campaigns such as Off-White, Coperni, Ferragamo, Chloé, Hermès and Miu Miu. With a keen eye for texture and quality, Fara is best known for her raw, sophisticated complexion work, as well as her elaborate and detailed makeup using a wide range of colors and interesting materials to create depth. Born in Afghanistan, her family relocated to California where she began her work in retail beauty at the age of seventeen. In the early 2000s, she moved to New York to pursue her profession in the fashion industry and has made the city her home. Enduring and design driven products from formulation to packaging made with thoughtfully sourced and timeless materials. Fara Homidi's approach to makeup prioritizes quality and elevated design over quantity, while respecting the environment. Fara Homidi is high performance cosmetics carefully formulated with skin forward ingredients.

All Fara Homidi products are always cruelty-free and vegan. “Clean” doesn’t have a regulated definition, however at Fara Homidi, clean means products that favor natural ingredients while incorporating synthetics that are deemed safe. Each ingredient has been researched extensively and all formulas follow her strict standard that far exceeds the EU list of 1600 banned ingredients. Fara Homidi is dedicated to creating enduring and design driven products from formulation to packaging. The collection is comprised of edited essentials designed to reduce any unnecessary waste through circular packaging and refills.